Creativity has always been my thing, whether it was dancing, singing, or sketching ideas that lived in my head rent-free. I studied Fashion Promotion, spent years working in branding and content creation, and even helped launch and run an agency from the ground up. I’ve led major campaigns (think Love Island x ISawItFirst), collaborated with brands like Social Honey, Typhoo Tea, and Daisy Street UK, and developed ideas that turned into standout visuals.

Growing up in hospitality, watching my parents run their own restaurants, taught me the value of hard work, problem-solving, and understanding people, skills that have shaped how I approach business today (yes, I was washing pots at 13, making my first wage!)

Outside of work, you’ll find me cooking (which I LOVE), listening to music that sets the vibe, working out and doing things that are pretty wholesome. 

My approach to life? A glass-half-full mindset, always. If you’re here, you’re probably building something great. Let’s make sure it looks just as good as it feels.